American Royal BBQ Champion!! Great on steaks, brisket, chicken and pork, Plowboys BBQ ‘Bovine Bold’ is a tasty enhancement that the whole family will enjoy.

Award-winning ‘Bovine Bold’ rub is perfect for chicken, pork, beef, and pretty much anything! It is the ground beef seasoning of choice. During the 14 months it took to create the final formula, all Plowboys BBQ cooked with ‘Bovine Bold’ rub was brisket. It wasn’t until after it was on the shelves that they learned what a great ground beef rub it is. Try it in meat loaf, tacos, and especially Cottage Pie, but ‘Bovine Bold’ may have found its ultimate calling in Bolognese sauce. A little ground beef, veal, tomato and ‘Bovine Bold’ rub makes an excellent dish. Try the rub from the team that won the 2009 American Royal Invitational beating 123 past Grand Champions to capture the overall crown. ‘Bovine Bold’ has earned four 1st place and eight ‘Top Five’ finishes, as well as 11th place out of 225 teams at the Great American BBQ in 2008. Competition BBQ Teams who have used Bovine Bold across the United States have reported multiple 1st, ‘Top 5’ and ‘Top 10’ awards.

Ingredients: salt, brown sugar, spices including chili pepper, paprika, dehydrated garlic & onion, Worcestershire sauce (vinegar, molasses, corn syrup, salt, caramel colour, garlic, sucrose, spices, tamarind, natural flavour, maltodextrin), CELERY seed, sugar, disodium inosinate, disodium guanylate, turmeric (colour), extractives of paprika (colour), not more than 2% calcium stearate to prevent caking. Contains FISH & SULPHITES.

Allergens In Bold